Run or Die refers to the all-or-nothing mentality required to complete an ultra. It carries the message of get up and get moving or suffer the consequences inherent with a sedentary lifestyle.

All Run or Die designs deliver instant trail cred! Your beer drinking buddies will think you're tough even though you record Powerpuff Girls for late night viewing..

It's hard to believe Kirk Fortini (left) makes his own jeans but he does. What you can't see is the pink unicorn embroidered on the back pocket. Its color coordinated with his ankle rainbow tattoo.

100% Ring Spun pre-shrunk cotton.